O presente estudo tem o objetivo de mapear dissertações e teses brasileiras na área da Educação que, no método de investigação, utilizaram-se da Fenomenologia como referência. O levantamento foi realizado no Banco de Teses e Dissertações da Capes, encontrando-se 1.142 registros, dos quais 89 foram analisados, referentes aqueles orientados pelos pesquisadores com maior número de orientações nesta perspectiva. Constatou-se um aumento da presença da Fenomenologia nos estudos da área da Educação, além da grande diversidade de procedimentos adotados. Identificou-se, ainda, a (...) presença marcante da Hermenêutica, em detrimento de pesquisas fundadas exclusivamente na Fenomenologia Estrutural. (shrink)

From the standpoint of the school settings, sport participation constitutes a key strategy concerning the manifestation of positive behaviors that result from the development of personal and social responsibility. Based on the TPSR model, the goal of this study was to evaluate the effects of an intervention geared toward teaching life skills through sport to youngsters who had been committed. The participants were evaluated before and after the intervention. After the initial evaluation, they were randomly assigned to the experimental and (...) control groups. The experimental group took part in the community football program, while the control group attended physical education classes not based on the TPSR model. The experimental model consisted of 3 weekly sessions over the course of 6 weeks, which totaled 18 sessions. This investigation supplied empirical evidence concerning the potential of community sport programs in the teaching and development of life skills deemed necessary for an adequate reintegration of such at-risk youngsters. The model was shown to be valid both in stimulating changes of attitudes and in promoting the adherence to socially positive behaviors. The effectiveness of the model, as well as its unique approach, make its application attractive to both the youngsters and the professionals. This program facilitates the training of youngsters to act, in the sense of promoting both their autonomy and the acquisition of a system of ethics and moral values within a culture of responsibility for how decisions affect the individual and the community. Finally, this intervention generated empirical support in favor of the argument that sport constitutes a unique opportunity within the educational process to establish values, beliefs, attitudes, and practical habits pertaining relationships and cooperation that generate social responsibility in individuals. (shrink)

Philosophers have long debated whether, if determinism is true, we should hold people morally responsible for their actions since in a deterministic universe, people are arguably not the ultimate source of their actions nor could they have done otherwise if initial conditions and the laws of nature are held fixed. To reveal how non-philosophers ordinarily reason about the conditions for free will, we conducted a cross-cultural and cross-linguistic survey (N = 5,268) spanning twenty countries and sixteen languages. Overall, participants tended (...) to ascribe moral responsibility whether the perpetrator lacked sourcehood or alternate possibilities. However, for American, European, and Middle Eastern participants, being the ultimate source of one’s actions promoted perceptions of free will and control as well as ascriptions of blame and punishment. By contrast, being the source of one’s actions was not particularly salient to Asian participants. Finally, across cultures, participants exhibiting greater cognitive reflection were more likely to view free will as incompatible with causal determinism. We discuss these findings in light of documented cultural differences in the tendency toward dispositional versus situational attributions. (shrink)

Since at least Hume and Kant, philosophers working on the nature of aesthetic judgment have generally agreed that common sense does not treat aesthetic judgments in the same way as typical expressions of subjective preferences—rather, it endows them with intersubjective validity, the property of being right or wrong regardless of disagreement. Moreover, this apparent intersubjective validity has been taken to constitute one of the main explananda for philosophical accounts of aesthetic judgment. But is it really the case that most people (...) spontaneously treat aesthetic judgments as having intersubjective validity? In this paper, we report the results of a cross‐cultural study with over 2,000 respondents spanning 19 countries. Despite significant geographical variations, these results suggest that most people do not treat their own aesthetic judgments as having intersubjective validity. We conclude by discussing the implications of our findings for theories of aesthetic judgment and the purpose of aesthetics in general. (shrink)

In the remainder of this article, we will disarm an important motivation for epistemic contextualism and interest-relative invariantism. We will accomplish this by presenting a stringent test of whether there is a stakes effect on ordinary knowledge ascription. Having shown that, even on a stringent way of testing, stakes fail to impact ordinary knowledge ascription, we will conclude that we should take another look at classical invariantism. Here is how we will proceed. Section 1 lays out some limitations of previous (...) research on stakes. Section 2 presents our study and concludes that there is little evidence for a substantial stakes effect. Section 3 responds to objections. The conclusion clears the way for classical invariantism. (shrink)

This book highlights the powerful impact of some important Spanish Jesuits (Suárez, Acosta, Ribadeneira, Mariana) on some relevant English thinkers such as Locke, Bacon, and others, regarding politics, law and natural rights, an influence sometimes hidden and always controversial.

This article examines whether people share the Gettier intuition (viz. that someone who has a true justified belief that p may nonetheless fail to know that p) in 24 sites, located in 23 countries (counting Hong Kong as a distinct country) and across 17 languages. We also consider the possible influence of gender and personality on this intuition with a very large sample size. Finally, we examine whether the Gettier intuition varies across people as a function of their disposition to (...) engage in “reflective” thinking. (shrink)

Apresentaremos as possíveis aplicações pedagógicas das suas reflexões, como a utilização da imprecisão científica de Heisenberg e da concepção de técnica em Heidegger, a partir da análise histórico-filosófica dos seus escritos, tomando-os como fundamentação a necessária e significativa melhoria da educação técnico-científica.

Does the Ship of Theseus present a genuine puzzle about persistence due to conflicting intuitions based on “continuity of form” and “continuity of matter” pulling in opposite directions? Philosophers are divided. Some claim that it presents a genuine puzzle but disagree over whether there is a solution. Others claim that there is no puzzle at all since the case has an obvious solution. To assess these proposals, we conducted a cross-cultural study involving nearly 3,000 people across twenty-two countries, speaking eighteen (...) different languages. Our results speak against the proposal that there is no puzzle at all and against the proposal that there is a puzzle but one that has no solution. Our results suggest that there are two criteria—“continuity of form” and “continuity of matter”— that constitute our concept of persistence and these two criteria receive different weightings in settling matters concerning persistence. (shrink)

Ce dossier thématique, consacré au passage du philosophe Emmanuel Falque par l’Université de Coimbra, à la Faculté des Lettres, dans le cadre de la Journée Internationale d’études philosophiques, intitulée «L’im‑pensable: Aux confins de la phénoménalité», qui a eu lieu le 26 mai 2022, donne encore une fois la parole au philosophe lui‑même, avec des articles et un entretien inédit, en présentant aussi un ensemble d’articles qui font écho à son projet philosophique.

Is behavioral integration a necessary feature of belief in folk psychology? Our data from over 5,000 people across 26 samples, spanning 22 countries suggests that it is not. Given the surprising cross-cultural robustness of our findings, we argue that the types of evidence for the ascription of a belief are, at least in some circumstances, lexicographically ordered: assertions are first taken into account, and when an agent sincerely asserts that p, nonlinguistic behavioral evidence is disregarded. In light of this, we (...) take ourselves to have discovered a universal principle governing the ascription of beliefs in folk psychology. (shrink)

In this research work a novel two-step system for anomaly detection is presented and tested over several real datasets. In the first step the novel Exploratory Projection Pursuit, Beta Hebbian Learning algorithm, is applied over each dataset, either to reduce the dimensionality of the original dataset or to face nonlinear datasets by generating a new subspace of the original dataset with lower, or even higher, dimensionality selecting the right activation function. Finally, in the second step Principal Component Analysis anomaly detection (...) is applied to the new subspace to detect the anomalies and improve its classification capabilities. This new approach has been tested over several different real datasets, in terms of number of variables, number of samples and number of anomalies. In almost all cases, the novel approach obtained better results in terms of area under the curve with similar standard deviation values. In case of computational cost, this improvement is only remarkable when complexity of the dataset in terms of number of variables is high. (shrink)

Fibromyalgia is a chronic pain syndrome characterized by dysfunctional processing of nociceptive stimulation. Neuroimaging studies have pointed out that pain-related network functioning seems to be altered in these patients. It is thought that this clinical symptomatology may be maintained or even strengthened because of an enhanced expectancy for painful stimuli or its forthcoming appearance. However, neural electrophysiological correlates associated with such attentional mechanisms have been scarcely explored. In the current study, expectancy processes of upcoming laser stimulation (painful and non-painful) and (...) its further processing were explored by event-related potentials (ERPs). Nineteen fibromyalgia patients and twenty healthy control volunteers took part in the experiment. Behavioral measures (reaction times and subjective pain perception) were also collected. We manipulated the pain/no pain expectancy through an S1–S2 paradigm (cue-target). S1 (image: triangle or square) predicted the S2 appearance (laser stimulation: warmth or pinprick sensation). Laser stimuli were delivered using a CO2 laser device. Temporal and spatial principal component analyses were employed to define and quantify the ERP component reliability. Statistical analyses revealed the existence of an abnormal pattern of pain expectancy in patients with fibromyalgia. Specifically, our results showed attenuated amplitudes at posterior lCNV component in anticipation of painful stimulation that was not found in healthy participants. In contrast, although larger P2 amplitudes to painful compared to innocuous events were shown, patients did not show any amplitude change in this laser-evoked response as a function of pain predictive cues (as occurred in the healthy control group). Additionally, analyses of the subjective perception of pain and reaction time indicated that laser stimuli preceded by pain cues were rated as more painful than those signaling non-pain expectancy and were associated with faster responses. Differences between groups were not found. The present findings suggest the presence of dysfunction in pain expectation mechanisms in fibromyalgia that eventually may make it difficult for patients to correctly interpret signs that prevent pain symptoms. Furthermore, the abnormal pattern in pain expectancy displayed by fibromyalgia patients could result in ineffective pain coping strategies. Understanding the neural correlates of pain processing and its modulatory factors is crucial to identify treatments for chronic pain syndromes. (shrink)

The article presents a set of articles on the present and projection of the scholastic tradition. The starting point is the anthropological turn that, within scholasticism and at the beginning of the fourteenth century, privileged the study of ethics, law and politics and, consequently, the forced development of a moral theology concerned with the human coexistence. The second scholasticism, prolonging this tradition throughout the 16th and 17th centuries, could not remain oblivious to the implications of the profound changes that were (...) taking place: the Discovery of America, the Protestant Reformation, the development of a commercial proto-capitalism and the strengthening of the monarchies. As the Reformation was consolidated in a good part of the European territories, intellectual borders were raised between the various confessions. However - and this is the focus of the papers presented - these borders were porous and, despite the climate of confrontation, various indirect communication channels managed to maintain a single intellectual republic. (shrink)

IntroductionRheumatologists are the primary healthcare professionals responsible for patients with rheumatic diseases and should acquire medical ethical competencies, such as the informed consent process. The objective clinical structured examination is a valuable tool for assessing clinical competencies. We report the performance of 90 rheumatologist trainees participating in a station designed to evaluate the ICP during the 2018 and 2019 national accreditations.MethodsThe station was validated and represented a medical encounter in which the rheumatologist informed a patient with systemic lupus erythematosus with (...) clinically active nephritis about renal biopsy. A trained patient–actor and an evaluator were instructed to assess ICP skills in obtaining formal informed consent, delivering bad news and overall communication with patients. The evaluator used a tailored checklist and form.ResultsCandidate performance varied with ICP content and was superior for potential benefit information but significantly reduced for potential complications and biopsy description. Only 17.8% of the candidates mentioned the legal perspective of ICP. Death was omitted by the majority of the candidates ; after the patient–actor challenged candidates, only 57.1% of them gave a clear and positive answer. Evaluators frequently rated candidate communications skills as superior, but ≥1 negative aspect was identified in 69% of the candidates.ConclusionsEthical competencies are mandatory for professional rheumatologists. It seems necessary to include an ethics competency framework in the curriculum throughout the rheumatology residency. (shrink)

Ce volume rassemble une dizaine d’études inédites, précédées d’une préface générale, portant sur l’articulation entre mythe et philosophie dans l’œuvre de Platon. Plus spécifiquement, la question qui intéresse les études ici réunies est celle du rapport complexe entre les récits mythiques que l’on voit apparaître dans les dialogues et le projet proprement philosophique (dialectique) de Platon. Cette question est d’autant plus prégnante que Platon lui-même ne cesse de probléma­tiser la fonctio...

Le regain d’intérêt de ces derniers temps pour la philosophie présocratique est avant tout perceptible dans le nombre d’ouvrages collectifs importants dont cette période de l’histoire de la pensée fait l’objet depuis une dizaine d’années. Les divers « companions », « handbooks » et autres collections d’études qui lui sont consacrées, sans oublier les actes des Symposia Praesocratica, qui visent l’explora­tion suivie de ce domaine, donnent une idée de la complexification croissante des problém...

Un nuevo y espléndido libro de José Luis Villacañas ha aparecido recientemente para el lector culto de lengua española. El libro, publicado por Taurus-Penguin Random House a inicios de 2021, pretende hacer justicia a la figura egregia de Luis Vives, el gran humanista español, menos conocido en España de lo que ciertamente merece.

O presente trabalho objetiva fazer uma análise sobre algumas das principais temáticas elaboradas pelo pensador argentino Luis Alberto Warat, quais sejam: o antropofagismo waratiano, o reencontro com a subjetividade perdida e a carnavalização. Para isso, analisou- se uma das obras mais caras do pensamento waratiano: A ciência jurídica e seus dois maridos. Buscou-se através da análise empreendida, elaborar uma crítica sobre paradigmas tradicionais de ciência, incluindo aqui, a própria Ciência do Direito. Sobreleva-se o caráter de indisciplina das atividades artístico-literárias para (...) insinuar as falhas históricas das disciplinas bem instituídas, do pensamento e da cultura dominantes. Visa-se, portanto, maior interação entre aquilo que se entende como ciência e a subjetividade humana como um todo. (shrink)

A ascensão das denominações pentecostais no mercado formal da religiosidade brasileira simboliza uma verdadeira quebra de paradigmas. Da marginalidade, do estigma de “seita” que caracteriza este segmento, passaram a ocupar um plano privilegiado no campo econômico e espiritual. Essa exponencial visibilidade social em detrimento de outras denominações religiosas, sobretudo da católica, baliza o marco contextual dessa pesquisa. Entremeio a uma inusitada percepção espiritual da pós-modernidade, ou simplesmente um mega projeto de marketing, o fato é que os neopentecostais ocupam uma (...) posição de destaque no mercado religioso brasileiro. As novas possibilidades de percepção do sagrado são corolários do espaço urbano. Verdadeira profusão de entendimento e amplitude da realidade faz das concepções explicativas vinculadas ao tradicionalismo religioso uma leitura romântica e inverossímil. Porém, nesse mesmo espaço, enquanto uma minoria declara-se sem religião, uma multidão de pessoas lota os templos pentecostais. Em boa medida, o espaço exerce uma pressão no direcionamento das escolhas individuais, entretanto são as condições socioeconômicas que acabam por representar um dos fatores mais significativos desse processo. Palavras-chave: história, sociologia, religiãoThe ascension of Pentecostals denominations in the formal market of Brazilian religiosity symbolizes a real breach of paradigms. From marginality or from the stigma of “sect” that characterizes this segment, they proceeded to occupy a privileged plan in economic and spiritual field. This exponencial social visibility in detriment of other religious denominations, especially the Catholic, guides the contextual landmark of this research. In the middle of an unusual spiritual perception of post modernity, or simply a mega marketing project, the fact is that the neopentecostals occupy a position of prominence in Brazilian religious market. The new possibilities of perception of the sacred are corollaries of urban space. True profusion of understanding and breadth of reality makes the explanatory concepts related to religious traditionalism into a romantic and improbable reading. However, in the same space, while a minority declares itself as no religion, a crowd of people fills the Pentecostal churches. Largely, the space exerts a pressure on the direction of individual choices, but the socioeconomic conditions turns out to be one of the most significant factors in this process. Key words : history, sociology, religion. (shrink)

Dados da tradução brasileira de HEGEL, Georg Wilhelm Friedrich. Linhas Fundamentais da Filosofia do Direito ou Direito Natural e Ciência do Estado em Compêndio. Tradução, notas, glossário e bibliografia de Paulo Meneses et alli. Apresentações de Denis Lerrer Rosenfield e de Paulo Roberto Konzen. São Paulo: Loyola; São Leopoldo: UNISINOS, 2010.

This chapter contains sections titled: The Institutional History of Colonial Philosophy The Conquest of America: Some Epistemological and Ethical Questions Post Conquest Indigenous Perspectives Creole Perspectives: Two Seventeenth‐Century Intellectuals The American Experience of the Enlightenment Colophon References.

O presente artigo objetiva refletir sobre os impactos da globalização econômica na cultura contemporânea. O processo acelerado de transformação da cultura e das relações sociais distingue-se de outros processos de mudança estrutural porque as mudanças no campo da economia desde a década de 1980 provocaram uma grave crise cultural. O que mais caracteriza os novos tempos é a expansão do mercado que se torna omniabrangente e omnipresente, transformando as relações humanas em relações de mercado. Globalização neoliberal e a (...) expansão do mercado se articulam e isso gera profunda crise da cultura. A racionalização produzida pela modernidade reduziu o ser humano e a natureza aos interesses produtivos. A crise na primeira modernidade faz emergir outra redução: a razão substituida pela sensação. Daí caminha-se para um radical individualismo, até ao indiferentismo e a recusa de se buscar um sentido ou significado para a experiência e a vida humana. Essa realidade oferece riscos para o Cristianismo e as religiões. Elas podem ceder à tentação do mercado, à satisfação do desejo, do gozo superegóico, com dupla conseqüência: ou oferecendo uma religião de consumo e da prosperidade econômica, ou o fundamentalismo que leva os fiéis à renunciarem à sua autonomia e se submeterem às lideranças religiosas da “Ordem Simbólica”. Na conclusão o artigo apresenta as mais recentes críticas do cristianismo a essa realidade, retomando o pensamento de João XXIII, Paulo VI e João Paulo II. Palavras-chave : Cristianismo; Globalização; Economia; Cultura Contemporânea, Ensino Social da IgrejaThis article aims to reflect on the impacts of globalization economy in contemporary culture. The accelerated transformation of culture and of social relations differs from other processes of structural changes because change in the field of economy have caused serious cultural crisis since the 1980s. What best characterizes the new era is the expansion of market that has increasingly been “all embracing” and “omnipresent”, thus transforming human relations in market relations. Neoliberal globalization and the expansion of market articulate themselves thus producing a deep crisis of culture. Rationalization produced by modernity has reduced human being and nature to productive interests. Crisis in early modernity brings out another reduction: the one of reason replaced by sensation. In this way one can say that it has emerged a radical individualism and even a kind of indifferentism as well as the refusal to look for a sense or a meaning to the experience and human life. This reality presents some risks to Christianity and religions. They may succumb to the temptation of the market, satisfaction of desire and hiper egoic enjoyment, with double consequence: or by offering a religion based on consumerism and on economic prosperity, or by offering a fundamentalistic perspective that leads believers to renounce their autonomy and submit themselves to the religious leaders of the "Symbolic Order ". This articles ends up by presenting the most recent criticism of Christianity to this reality, returning to the thought of the popes John XXIII, Paul VI and John Paul II.] Key words : Christianity; Globalizing; Economics; Contemporary culture, Church’s Social Teaching. (shrink)

ANDREO, Igor Luis. Teologia da libertação e cultura política maia chiapaneca: O Congresso Indígena de 1974 e as raízes do Exército Zapatista de Libertação Nacional. São Paulo: Alameda, 2013, 313p. ISBN: 978 85 7216 618-8.

Em recente artigo, o ministro do STF Luís Roberto Barroso defendeu o exercício de um papel representativo pelo Poder Judiciário, como forma de dar voz a uma vontade da maioria não captada pelas regras de direito positivo devido às distorções dos mecanismos institucionais fundados no voto. O presente trabalho tem como objetivo investigar se essa reivindicação é compatível com a noção de Estado Democrático de Direito levando em consideração tanto a possibilidade de se aferir a vontade empírica da maioria (...) à parte dos mecanismos institucionais fundados no voto quanto a função do Judiciário nesse tipo de sociedade. Por fim, sugere a possibilidade de reconhecer um papel representativo ao Judiciário fundado naquilo que se pode argumentar ser o interesse dos cidadãos de um Estado Democrático de Direito enquanto tais. (shrink)

Este Modelo de Optimización Social de Cobertura y Calidad propone una respuesta nueva a la antigua cuestión de política económica y social, de identificar la mejor combinación (o tamaño) en que operen los sectores Mercado y Estado, en términos de maximizar la cobertura y optimizar la calidad de las prestaciones que ambos sectores ofrecen a la población para satisfacer sus necesidades de educación, salud, vivienda, etc. Más que analizar las ventajas y desventajas de cada sector, se busca la mejor (...) combinación de ambos, buscando el óptimo social. En una primera instancia se elabora un modelo que considera dos sectores (mercado y Estado), y luego se integra al modelo un tercer sector que se identifica como Sector Solidario. Se comprueba que sólo incluyendo este Sector Solidario es posible transitar desde la situación presente (de insuficiente cobertura y calidad de las prestaciones sociales) a la situación que el Modelo identifica teóricamente como Optimo Social. (shrink)

Se examina en este artículo la actual crisis económica global, desde una óptica alternativa y distante de las visiones que predominan entre los analistas económicos convencionales, así como de aquellas interpretaciones que postulan algunos pensadores “alternativos”. El autor –basándose en la que denomina “teoría económica comprensiva”- sostiene que en lo esencial, esta crisis hunde sus raíces en una distorsión del sistema monetario imperante a nivel global, que está significando que el dinero ha perdido su capacidad de cumplir sus funciones esenciales. (...) Argumenta en seguida que las políticas keynesianas por las que se busca actualmente enfrentar esta crisis, lejos de contribuir a superarla la acentuarán y prolongarán, hasta que se establezca un nuevo sistema monetario, en el contexto de una diversa estructuración del mercado, que no podrá ocurrir hasta que se cumplan grandes reformas culturales, institucionales, jurídicas y políticas. (shrink)

Este artículo expone los resultados de una investigación que examina el estado de abandono teórico en que se encuentra la cuestión del desarrollo, a partir de las críticas hechas desde los enfoques neoliberal y ecologista. Aborda luego el análisis de la actual crisis del desarrollo en el mundo, para poner luego en discusión las distintas respuestas y propuestas que se han planteado frente a la crisis del desarrollo y los problemas que genera: el "dejar hacer al mercado", la tesis (...) del "crecimiento cero", el control demográfico, el concepto del desarrollo sustentable, etc., evidenciando sus respectivos aportes y sus insuficiencias. Redefine finalmente el concepto de desarrollo entendiéndolo como transformación y perfeccionamiento de la economía en el tiempo, y aborda la posibilidad de desplegar en el futuro la economía de solidaridad. (shrink)

The ideas here sketched they constitute a theoretical-general, inspired proposal of character, mainly, in the thought philosophical Latin American of such authors as: Paulo will Fry, Juan Carlos Scannone, Enrique Dussel and Alejandro Moreno among others. We consider that the answers around the part..

The ideas here sketched they constitute a theoretical-general, inspired proposal of character, mainly, in the thought philosophical Latin American of such authors as: Paulo will Fry, Juan Carlos Scannone, Enrique Dussel and Alejandro Moreno among others. We consider that the answers around the..

Este artigo analisa o desafio de se compatibilizar a promoção da inovação tecnológica com uma eficiente regulação das novas tecnologias, sob uma análise econômica do direito. Por meio de pesquisa bibliográfica e revisão da literatura adequada, pretende-se justificar a necessidade de regulação das novas tecnologias para sanar as falhas de mercado. Essa ação regulatória deverá ser norteada pelo princípio da eficiência. A busca pela maximização da eficiência na regulação das novas tecnologias permitirá equilibrar os vários interesses envolvidos (sociais, econômicos, (...) políticos, estatais etc.) no processo inerente à inovação tecnológica de modo a se alcançar um ponto ótimo regulatório. (shrink)

A partir de los planteamientos de Michel Foucault se abordan las maneras de gobernar del Estado neoliberal con el objetivo de identificar y comprender las diferencias que existen entre la gubernamentalidad liberal y neoliberal. También se busca determinar si los Estados neoliberales sustentan su gubernamentalidad en la producción de precariedad, planteamiento propuesto por Isabell Lorey. Se concluye, de este ejercicio, que el neoliberalismo establece unas formas de gobernar distintas a las del liberalismo clásico, formas que se encuentran en constante expansión (...) como procesos económico-jurídicos inacabados que reposan, fundamentalmente, sobre el Estado. Se logra determinar, también, que no es un objetivo del Estado neoliberal producir precariedad. Sin embargo, la precariedad es producto de una manera de gobernar que considera que tanto el Estado como los sujetos y las poblaciones se encuentran sometidos a las reglas del mercado. (shrink)

Cualquier acción, necesidad de obtención de datos, estrategia u objetivo relacionados con los que los ciudadanos opinan, desean y demandan, debe comenzar por el conocimiento y análisis de la realidad social en la que todo eso se pretenda llevara a cabo. Para ello no basta un conocimiento meramente aproximativo, por ensayo y error, a golpes de intuición, experiencias subjetivas, observación vulgar, o simple suma de opiniones. Bien lo saben los responsables de marketing de las empresas, para quienes los estudios de (...) mercado constituyen una herramienta imprescindible. (shrink)